My name is Matt, and I’m an Executive Creative Director at OKRP.
Before making the move to Chicago, I was an ACD at Goodby Silverstein & Partners, where I helped win and lead business with Sam Adams and Truly Hard Seltzer. I also worked on Doritos, Pepsi, and Xfinity, helping to create several high profile campaigns. Most notably, Super Bowl campaigns for both Doritos and Pepsi. This work culminated in being named one of 36 rising stars of Madison Avenue by Business Insider.
Prior to that, I spent several years at Arnold in Boston, working on Progressive, Carnival Cruise Lines, New England Revolution, and Jack Daniels. Notable work includes Progressive’s first ever broadcast :90, for the “Parentamorphosis” campaign. I was also lucky enough to be one of the many art directors to take the helm of Jack Daniels “Postcards from Lynchburg” campaign, one of the longest running ad campaigns in history.
I started my career in Milwaukee, WI, where I spent time at BVK, GMR, and STIR. It was here that I would get my first taste of the production process, creating campaigns for New Mexico Health Insurance, Get Checked Omaha, and the United Performing Arts Fund.
This is also the city in which I attended MIAD, one of the country’s premier design schools. More importantly, this is where I would marry my wife, Emily McNulty, one of the purest creatives I have ever met.
Recognition
One Show / 2 Merits / Brandless
One Show / 3 Shortlists / Brandless
ADC / Bronze / Brandless
Addy / 3 Gold / Brandless
Addy / 1 Silver / Brandless
Addy / 1 Bronze / Brandless
Cannes / 1 Shortlist / Is Pepsi Okay?
Effie / 1 Silver / Is Pepsi Okay?
Cannes / 2 Shortlists / Now It’s Hot
Cannes / 1 Shortlist / Postcards from Lynchburg
One Show / 1 Shortlist / Postcards from Lynchburg
One Show / 1 Shortlist / Parentamorphosis
One Show / 1 Shortlist / It Started Here
Hatch Show / 2 Merit / It Started Here
Communication Arts / Annual Feature / It Started Here
One Show / Bronze / Whopper Whopper
AdFed / People’s Choice / Whopper Whopper
Cannes Lions / Grand Prix / Thighstop
Cannes Lions / 2 Shortlists / Thighstop
D&AD / Graphite Pencil / Thighstop
D&AD / 2 Wood Pencils / Thighstop
D&AD / 2 Shortlists / Thighstop
One Show / 2 Bronze / Thighstop
One Show / 6 Merits / Thighstop
One Show / 14 Shortlists / Thighstop
Clio / 1 Bronze / Thighstop
Webby / Finalist / Thighstop
Andy / Shortlist / Thighstop
ADC / 2 Shortlists / Thighstop
Addy / 4 Silver / Thighstop
ADC / Bronze / 6ourbon 7ime
ADC / 1 Shortlist / 6ourbon 7ime
Andy / Gold / 6ourbon 7ime
Clio / 2 Silver / 6ourbon 7ime
Clio / 1 Bronze / 6ourbon 7ime
Clio / 1 Shortlist / 6ourbon 7ime
One Show / 2 Merits / 6ourbon 7ime
One Show / 10 Shortlists / 6ourbon 7ime
Addy / 5 Silver / 6ourbon 7ime