Now It’s Hot

In 2019, Doritos added fire to classic Nacho Cheese flavor to create new Flamin’ Hot Nacho. They made the original hot. Our #NowItsHot campaign for Super Bowl LBIII brought this idea to advertising’s biggest stage, enlisting Chance the Rapper to remix a classic song from The Backstreet Boys. The spot was a massive success, generating 5.5 Billion Impressions, and leading to the most successful product launch in Frito Lay history.

Cannes - Entertainment, Film Series & Audio - Shortlist
Cannes - Entertainment, Excellence in Partnership with Talent - Shortlist

Leading up to the Super Bowl we teased the campaign with multiple spots featuring the Backstreet Boys and Chance The Rapper. The launch left fans of both artists desperate for more information, with each racking up several million views.