Now It’s Hot

To follow up our Super Bowl spot in which we made an original track hot, we dropped another remix with Chance the Rapper. This time, R&B legend Lionel Richie steps up as the “original”, and Chance makes it hot. The spot pays tribute to the original video for “Hello”, and features choreography by Grammy Nominee Ryan Heffington.

Cannes - Entertainment, Film Series & Audio - Shortlist
Cannes - Entertainment, Excellence in Partnership with Talent - Shortlist

We teased the collaboration leading up to the Grammys with a pair of teaser spots.

The always-a-treat Quinn Gravier captured stills on set, resulting in some instant classic moments.