Your Cousin From Boston

You’ve got a cousin from Boston, and he’s one of a kind. He wore a Celtics jersey to Thanksgiving dinner. He won’t stop talking about that touchdown he caught for Marblehead in ’06. And he speaks his mind—loudly. But when it comes to beer? He always brings Sam Adams. And you’ll drink to that. Sure, he’s a bit of a rascal. But in the end, he wins everyone over. 

While letting our Cousin run wild in the world is a blast, we also needed the ability to use him in harder hitting product spots. To do this, we created a series of :15’s that take place in a New England staple - The Package Store. Here we are able to deliver on product truths and Boston truths at the same time.