Brandless
Every once in a while you get to work with a brand so Iconic, you don’t need to name it. To celebrate that status, we created this Brandless campaign that launched during the 2019 VMA’s. Along the way, we worked with some of the industry’s very best, Including legendary director Dave Meyers. Together, we shaped this campaign that is equal parts product ad and commentary on the state of advertising.
To bring the campaign to life on other platforms, we created an army of mini assets tailor made for our target audience. These assets even directly contradict social best practices in the name of disruption.
We even scrubbed the Brand’s website and social channels to be fully brandless.
Stills and GIF’s from the campaign made their way into our fans hands across GIPHY and Instagram.
