Thighstop

In 2021 a national chicken wing shortage caused wing prices to skyrocket over 300%. Not good if both your margin and name are entirely dependent on wings. We had 30 days to solve it and an idea so ignorantly ambitious it seems insane we ever suggested it.

During an unprecedented supply shortage we answered with a business plan for a bootleg version of Wingstop that used thighs, a better value on the operations side, in place of wings. Then, sold them out of the back of Wingstop locations nationally VIA Door Dash.

With a simple creative direction that blasted thighs over wings wherever, and whenever possible, we rebranded the entire experience in a matter of days. Reinventing the entire customer experience from marketing, to packaging, and most importantly: product.