We Merged. Who cares?

We’ve all seen the classic photo of agency founders wearing all black t shirts, standing with other agency founders wearing all black t shirts to announce they merged. Our industry loves nothing more than talking about its own importance. But what do actual people think? This is the question we asked when the time came to announce our own Merger.

I was delighted to direct this work for our newly formed agency, and even more delighted by the very real responses you see below.

Nine months after the merge, we assembled as a full agency for an End of Year meeting. Of course, we took the opportunity to check back in with consumers on how they feel about the merger and our progress.